What is hex #AD404A color?

 
In professional design frameworks, this hue is considered a balanced and versatile hue. It is ideal for creating smooth color harmony, digital artwork, or minimalist web components.

From a technical standpoint, this color is composed of 68% red, 25% green and 29% blue, resulting in an RGB value of (173,64,74).
For print media and manufacturing layout, the CMYK colors code equivalent is (0%, 63%, 57%, 32%).
In the HSV/HSB scale, #AD404A features a hue of 354°, 63% saturation, and a brightness value of 68%.

Hex #AD404A Color Codes & Equivalents

Hex Code #AD404A
RGB Values (173,64,74)
CMYK Values (0%, 63%, 57%, 32%)
HSV/HSB Values (354°, 63%, 68%)
Closest Web Safe
#993333
Inverse Color
#52BFB5
Closest Pantone®
703 C
Closest RAL
RAL 3018 [Strawberry red]
Complementary Color
#40ADA3

#AD404A Converted to Grayscale Codes

Average
#676767
Lightness (Desaturation)
#767676
Weighted (BT601)
#626262
Luma (BT709)
#585858

WCAG 2.1 Color Contrast & Accessibility

Check how #AD404A complies with web accessibility standards (WCAG AA & AAA) for typography.

White Text on #AD404A

Sample preview of readable typography on top of #AD404A.

Contrast Ratio: 5.82:1
AA Pass AAA Fail

Black Text on #AD404A

Sample preview of readable typography on top of #AD404A.

Contrast Ratio: 3.61:1
AA Fail AAA Fail

Hex #AD404A Color Palettes

Complementary Palette

The complementary color of #AD404A is #40ADA3. To get this value, we need to use the RGB metrics, and take this opposite color at the end of the color wheel, so for #AD404A you will find #40ADA3. When placed next to each other, they create the strongest contrast for those two colors. Complementary colors may also be called "opposite colors". So if you need to grab attention, you should use it.

#AD404A #40ADA3

Analogous Palette

The analogous color scheme of #AD404A is composed with colors #AD4080 and #AD6C40. Colors are called analogous colors when they are very similar to each other. They are located to the right and left of your main color #AD404A with a 30° separation on the RGB color wheel. An analogous color palette is best used with either warm or cool colors, creating a look that has a certain temperature as well as proper color harmony.

#AD4080 #AD404A #AD6C40

Split-Complementary Palette

The split-complementary color scheme of #AD404A is composed with colors #4080AD and #40AD6C. A split-complementary color palette is like an analogous palette but you will take the complementary color as base instead of your main color. This choice, however, also makes the split complementary color combinations less vibrant and eye-catching, but it's also a good choice for beginners as you can hardly go wrong.

#AD404A #4080AD #40AD6C

Triadic Palette

The triadic color scheme of #AD404A is composed with colors #404AAD and #4AAD40. They are located to the right and left of your main color #AD404A with a 120° separation on the RGB color wheel. With it you have the maximum variation in hue and offering by the same occasion the best possible contrast when taken together.

#AD404A #404AAD #4AAD40

Tetradic Palette

The tetradic color scheme of #AD404A is composed with colors #4AAD40, #40ADA3 and #A340AD A tetradic color scheme, an outstanding variant of the twin color scheme, with an equal distance between all colors. All four colors are divided evenly around the color wheel. Like this there being no clear dominance of one color overs others. Colorful palettes create a sense of diversity, optimism and openness which are positive for a consumer brand. You can find the tetradic color scheme on big tech company logo like Google, Slack, Zoho, Microsoft, eBay for example. For a better result, you can also adjust saturation and brightness.

#AD404A #4AAD40 #40ADA3 #A340AD

Square Palette

The square color scheme of #AD404A is composed with colors #80AD40, #40ADA3 and #6C40AD To get this color, it's pretty the same method that analogous or triadic, but instead, you will take an angle of 90° on the RGB Wheel between each colors. The square palette is similar to the tetradic palette, but provides an evenly balanced chromatic distribution with crisp visual contrast across all four points.

#AD404A #80AD40 #40ADA3 #6C40AD

Tints, Tones & Shades of Hex #AD404A

Tints

Tints are created by adding white, resulting in lighter shades of #AD404A.

#AD404A #BA4651 #C0555F #C5646D #CB737B #D08289 #D69197 #DB9FA5

Tones

Tones are made by mixing with gray, softening the original color.

#AD404A #A14B53 #95575C #8A6266 #7E6E6F #767676

Shades

Shades result from adding black, creating darker variations.

#AD404A #9E3A43 #8F343D #802F36 #712930 #62242A #531E23 #44191D

Hex #AD404A in programming languages

If you are a developer, you will find below the color codes to use according to your programming language (HTML, JAVA, Python, .NET), enjoy!

HTML, CSS #AD404A
Java new Color(173,64,74);
Python Color(#AD404A)
.NET Color.FromArgb(255, 173,64,74);
Swift / iOS UIColor(red: 0.68, green: 0.25, blue: 0.29, alpha: 1)
Kotlin / Android Color.rgb(173, 64, 74)